A line forms outside The Experiment well before the Hackney taproom, a collaborative effort between Pressure Drop Brewing and Verdant Brewing, opens at 5pm on a cool Friday in January. Both breweries drop two new canned beers this evening, including Lorikeet, a 6.8% ABV double dry-hopped New England IPA from Pressure Drop, and Verdant’s Albino Pheasant, a roasty 7.7% export stout.
It is the award-winning Putty, however, for which the crowds largely clamour. Billed as the hoppiest beer Verdant has brewed to date, the hazy 8% double IPA sold out the previous day in just more than 30 minutes at the brewery’s webshop. That set a new record for the Cornwall brewery, which is fresh off crowdfunding £1.2 million from more than 2,100 investors to quadruple its brewing capacity in a new brewery. At The Experiment, we’re told 14 cases of Putty disappear even quicker, though the kegged version, somewhat miraculously, lasts all night.
Exactly one week after it broke its webshop sales record for Putty, Verdant Brewing makes two more beers available: Mary Lou (5.2% pale ale) and Headband (5.5% pale ale). Putty’s sales record lasts exactly one week.
The Experiment is located at Unit 19, Bohemia Pl., London. Open Thursday 5pm – 10pm, Friday 5pm – 10:30pm, Saturday 12pm – 10:30pm, and Sunday 2pm – 8pm. Card only.